RESOURCES

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Books and Resources— Old, New, and Notable

Two classics from McLuhen

Other time-tested classics

Gutenberg Galaxy.jpg

The Gutenberg Galaxy, first published in 1961, foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.McLuhan’s prescience, unmatched by anyone since, predicted the dramatic technological innovations that have fundamentally changed how we communicate. 

Being Digital.jpg
understanding Media.jpg

Understanding Media :The Extensions of Man first released in 1964, is Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This is a crucial resource for anyone interested in the meaning of media and how it relates to us.

Being Digital, by Nicholas Negroponte, though first publishied in 1996, explores how our society went from "atoms to bits," and how it was a trend-shift that could not be stopped. "Being Digital" puts all the techno-speak into an easy-to-understand narrative.

" In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax. "Succinct and readable. . . . If you suffer from digital anxiety . . . here is a book that lays it all out for you."--Newsday.

Gutenberg Galaxy.jpg

The Gutenberg Galaxy, first published in 1961, foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.McLuhan’s prescience, unmatched by anyone since, predicted the dramatic technological innovations that have fundamentally changed how we communicate. 

Being Digital.jpg
understanding Media.jpg

Understanding Media :The Extensions of Man first released in 1964, is Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This is a crucial resource for anyone interested in the meaning of media and how it relates to us.

Being Digital, by Nicholas Negroponte, though first publishied in 1996, explores how our society went from "atoms to bits," and how it was a trend-shift that could not be stopped. "Being Digital" puts all the techno-speak into an easy-to-understand narrative.

" In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax. "Succinct and readable. . . . If you suffer from digital anxiety . . . here is a book that lays it all out for you."--Newsday.

Mass Media.jpg

MediaMaking —  Mass Media in a Popular Culture (The Second Edition), released in 2006, is a bestselling book which takes a unique approach to the study of mass communication and cultural studies by examining media as a whole - newspapers, books, magazines, radio, television, film - and its relationship with culture and society. Rather than viewing each major medium separately, authors Lawrence Grossberg, Ellen Wartella, D. Charles Whitney, and J. Macgregor Wise contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life - each is shaping and defining the other. MediaMaking: Mass Media in a Popular Culture explores the variety of ways in which the media are involved in our social lives, including the institutional, economic, social, cultural, and historical aspects.